Coach Birgir is built on a simple but powerful belief: true strength is the ability to perform well - and recover well - over and over again!
Our coaching techniques and philosophy focus not on extremes, but on balancing training load, recovery, and mindset so the body and mind can adapt, grow, and endure.
It´s not just workouts and programs - it´s built on experience, integrity, and lived practice.
At the core of the brand is Coach Birgir, a certified personal trainer, a performance Coach, and a result-driven leader with over 30 years of hands-on coaching experience.
Renowned for his deep knowledge and expertise in strength and functional training, Coach Birgir constantly deploys innovative, diverse methodologies designed to guarantee maximum results. His coaching focuses not on extremes, but on his core belief and acquired learning in human ability to adapt, learn, grow, and endure so much more than most are aware of.
Over his years as a Coach, he has actively competed in marathons, ultramarathons, and extreme endurance challenges, making him not only a coach who teaches the path — but one who walks it, lives it, and proves it.
Alongside him is his wife Linda, co-founder of Coach Birgir, a former International Marketing and Branding Specialist who pivoted eight years ago to focus exclusively on strength and functional training, longevity, well-being, and balanced, healthy living.
Through her own midlife transformation and in-depth work, and learning in hormonal health, neuroscience & health coaching, nervous system regulation, active lifestyle/exercise, and mindset reset - Linda brings clarity, structure, and a human-centered approach to everything from online coaching to education, content, and community building.
Her focus is on restoring balance, building a strong, powerful body and mind, and helping clients perform better without burning out.
Together, Birgir and Linda form a powerful and complementary team - combining performance and longevity, discipline and compassion, structure and self-awareness.
Whether working with elite athletes, midlife clients, endurance athletes, online communities, or companies, Coach Birgir helps people build strong bodies, resilient minds, and sustainable energy - for performance, health, and life.
With Coach Birgir, it´s not about pushing HARDER. It´s about training SMARTER, recovering DEEPER, and thriving LONG-TERM.